042011
Anyone who follows professional soccer knows very well who Real Madrid is in the world of Soccer. When it comes to social marketing skills Real Madrid continues to make goals in the strategy of their online marketing presence.
Taking a look at their overall online marketing strategy we understand why going social goes a long way. First, their national (www.tiendarealmadrid.com) and International (www.realmadridshop.com) stores offer a unique and exciting experience no matter what geographic location you are located in. To support their online marketing efforts and drive traffic to and from their websites, they turned to social networks.
Real Madrid’s use of its Facebook account http://www.facebook.com/RealMadrid enables fans to share their videos, photos, news and updates on events, etc. The site currently has 6,715,036 fans which enjoy a unique application called “Real Madrid manager fantasy 2011″ in which they can create their own virtual football team and win prizes. As a result, their fans spend as much time as possible on the Real Madrid Facebook page (branding strategy) and interact with the brand on a global level. From Facebook, it also gives fans accessibility to its YouTube and Twitter social sites. Frequent surveys on these social sites allow them to get as much information as possible about their users, allow them to create avatars of the players or buy your products online.
Real Madrid Twitter @realmadrid which is managed by several Community Managers, broadcast games in English and Spanish and has followers over 896,483 and @realmadridarab in Arabic with 6.567. In addition some of the most important players of the team have their own accounts such as Iker Casillas @Iker Casillas_or Cristiano Ronaldo @Christian.
Finally, Real Madrid’s online marketing strategy includes the opportunity to integrate Social Gaming and social networks into an Iphone/smart phone application. In a constant information connection with its fans, Real Madrid continuously updates a blog that maintains fans in the middle of the action and ability to interact with its players.
Real Madrid have proved that the use of basic social networking tools deliver marketable results. These tools are available to everyone and should be included in every marketing plan to deliver lasting results and ultimately score!
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